Shoe Palace is a retailer of branded sports footwear and apparel located on the West Coast of the U.S. Based in San Jose, California, Shoe Palace was established in 1993 by the Mersho family and currently has 167 stores, the vast majority of which trade under the Shoe Palace banner. More than half of the stores are located in California, although there is also an established retail presence in Texas, Nevada, Arizona, Florida, Colorado, New Mexico and Hawaii, with the store network supported by a developing ecommerce platform. Shoe Palace prides itself on its consumer connection with Hispanic and Latino communities and its strong social media presence.