Go Outdoors (‘GO’) focuses on innovation and authenticity whilst never losing sight of the consumer expectation for value. GO helps people to step into the outdoors whether it's to go walking, camping, cycling or fishing. From unique product areas to strong exclusive brands such as Hi-Gear, North Ridge and Freedom Trail, GO is constantly looking for fresh ideas to keep things fun. A number of GO stores also now benefit from specialist sections for fishing and equestrian leveraging off the specialist knowledge and reputation at Fishing Republic and Naylors respectively.