DTLR is a hyperlocal athletic footwear and apparel streetwear retailer with a rich connection with the communities where its stores are located. Originally named Downtown Locker Room, the Company later re-branded as DTLR and, in 2017, merged with Sneaker Villa Inc (previously based in Philadelphia). DTLR is based in Baltimore, Maryland and operates from 247 stores across 19 states, principally in the North and East of the United States.